Weifang kite,carrying a deep historical heritage and rich cultural connotation,is an important intangible cultural heritage in China.Through the perspective of intangible cultural heritage,it discusses the historical overview of Weifang kites,and analyses the design elements of kites in terms of insufficient innovation,fading of regional characteristics,product categories and applicability,so as to provide a research basis for cultural and creative design.Finally,it points out the specific strategies of brand positioning,regional culture integration,product form diversification and practical function enhancement,in order to provide reference for the development of Weifang kite culture and market.
intangible cultural heritageweifang kitescultural and creative design strategies
维普
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