The ancient bridge culture is an important component of China's cultural heritage and has extremely high historical and cultural value.Against the backdrop of the development of cultural tourism industry,the construction techniques and artistic aesthetic value of ancient bridges are gradually being discovered.With the rapid development of science and technology,multimedia technologies such as informatization have opened up new routes for the digital display and dissemination of ancient bridges.However,the current attention to cultural connotations and values is still insufficient,lacking a comprehensive analysis of ancient bridge culture and in-depth analysis of its demand subjects.Therefore,based on the perspective of cultural tourism integration,this article takes Shaoxing Ancient Bridge as the research object,analyzes the opportunities and challenges encountered in the digital display and dissemination of ancient bridges under the background of cultural tourism integration,and explores new methods of using digital technology to design the display of Shaoxing Ancient Bridge,in order to promote the effective dissemination of Shaoxing Ancient Stone Bridge culture and enhance the cultural tourism experience.
integration of culture and tourismancient bridge culturedigitizationdisplay design