With the advent of the Web 3.0 era,the design of Internet brands has become more user experience-centered.A positive user experience can make users complete tasks easily and effectively,effectively increase the intimacy,comfort and success between users and brands,and thus enhance user satisfaction and stickiness.This paper analyzes the correlation between brand design and user experience and the user-centered brand building method of bilibili from the perspective of user experience,combined with specific case study methods,to explore the brand building and value enhancement strategies of bilibili and provide help for the design shaping of Internet brand under user experience.
关键词
互联网品牌设计/用户体验/哔哩哔哩/品牌构建
Key words
internet brand design/user experience/bilibili/brand building
万方数据