Based on the theory of cultural translation,this paper explores the new idea of digital creative design for the national non-legacy bamboo new year pictures,aiming at enhancing their popularity and cultural influence,so as to inherit the outstanding legacy culture.By analyzing the inheritance,artistic features,and cultural connotation of Mianzhu New Year Painting,and adopting the method of cultural translation,this paper aims to effectively analyze and extract the cultural symbols of Mianzhu New Year Painting,and combine the advantages of digital technology,put forward innovative design ideas and methods,the completion of New Year Digital Creative Design.Through cultural translation,the digital design of Mianzhu New Year Painting can not only inherit and carry forward the intangible culture but also inject new vitality into the development of Mianzhu New Year Painting,to realize the prosperity and development of Mianzhus digital art industry.
mianzhu new year paintingcultural translationcultural symbolsdigital cultural creative design