The packaging of traditional pastry is the key to ensure its quality in the fields of purchase,sale,storage and circulation.Based on this,taking Shangqiu regional culture as the entry point,this paper expounds the importance of regional culture to traditional pastry packaging design,and the status quo and existing problems of"Full Moon"pastry brand packaging design.Through the transformation and extraction of regional cultural elements,the paper carried out the innovative design practice of"Full Moon"pastry brand packaging based on regional culture,aiming to enhance its market competitiveness,enrich its cultural connotation,and promote the spread and development of regional cultureIt provides a new idea for the innovation and application of regional culture in traditional pastry packaging design.
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