In the process of the increasing progress of science and technology,a variety of new media emerge in an endless stream,visual communication design and brand planning also usher in new opportunities for development,but also face no small dilemma. In order to better grasp the opportunities brought by the development of new media,relevant workers must change the old ideas,fully recognize the shortcomings of visual communication design and brand planning,and actively explore new design planning paths to ensure that the design planning effectiveness and expectations are more matched. By exploring the characteristics of visual consumption and aesthetic psychology in the new media era,this paper points out the challenges faced by visual communication design and brand planning based on the development of new media,and puts forward new ideas for visual communication design and brand planning based on the development of new media.
关键词
新媒介/视觉传达设计/品牌策划/新思路
Key words
new media/visual communication design/brand planning/new idea
维普
万方数据