In the context of the unprecedented popularity of ice and snow cultural tourism consumption market,the development and promotion of ice and snow cultural tourism products should be strengthened to meet the needs of tourists for diversified and personalized tourism cultural experience. At the same time,strengthen the construction of entertainment space infrastructure and service level in Heilongjiang region,improve the quality of tourism experience,bring economic development opportunities to Heilongjiang region,and promote the prosperity of local culture and tourism industry. This paper aims to explore new ideas for the development of ice and snow tourism,experience the entertainment space design of ice and snow folk culture and ice and snow sports culture,promote the revitalization and development of rural areas,and create a special ice and snow tour in Heilongjiang.
ice and snow cultureice and snow tourismentertainment spacefolk culture