Under the background of the rapid development of science and technology,the wide popularization of new media has completely changed the mode of information dissemination,not only making the information dissemination more extensive and diversified,but also innovating the form of information presentation. In this process,visual communication design plays an extremely important role. However,the traditional thinking mode of visual communication design is not compatible with the development needs of the new media era,and timely changes need to be made to better meet the changing personalized pursuit and interactive needs of modern new media users,so as to improve the quality of information communication and promote the long-term development in the field of visual communication design.
关键词
新媒体/视觉传达/设计思维/模式转变
Key words
new media/visual communication/design thinking/pattern change