With the standard of living is better and better,people's tourism demand continues to increase,which plays an important role in promoting the consumption of tourism cultural and creative products. However,in reality,there are some problems in the design of tourism cultural and creative products,such as serious homogenization,insufficient market research,less cross-border cooperation,etc.,also restricted the spread of regional culture. Based on this,this article from the perspective of regional culture tourism creative product design,a simple study of the status quo of creative product design and effective strategies,in the hope of providing valuable reference for the relevant people.
维普
万方数据
