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动漫形象设计与视觉传达艺术的乡村文化活化实践研究

Research on the Practice of Rural Culture Activation of Animation Image Design and Visual Communication Art

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本文探讨了动漫形象设计与视觉传达艺术在乡村文化活化中的应用,以崇贤村为案例,分析了动漫艺术如何助力传统文化的传承与现代转化.分析显示,通过创意的文化深度挖掘与转化、技术融合与数字创作、乡村社区参与文化共创,动漫形象设计与视觉传达艺术成功地将崇贤村的丰富文化遗产转化为具有教育意义和经济价值的现代艺术形式.
This paper discusses the application of animation image design and visual communication art in the activation of rural culture,taking Chongxian Village as a case,and analyzes how animation art helps the inheritance and modern transformation of traditional culture. The analysis shows that through the deep cultural mining and transformation of creative ideas,technology integration and digital creation,rural community participation and cultural co-creation,the animation image design and visual communication art have successfully transformed the rich cultural heritage of Chongxian Village into a modern art form with educational significance and economic value.

rural cultural activationanimation image designvisual communication artcultural inheritance

裘晓红

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浙江经贸职业技术学院,浙江 杭州 310018

乡村文化活化 动漫形象设计 视觉传达艺术 文化传承

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(22)