首页|传统文化符号在文创设计中的艺术表现与商业价值——以贵州传统戏剧面具为例

传统文化符号在文创设计中的艺术表现与商业价值——以贵州传统戏剧面具为例

Artistic Expression and Commercial Value of Traditional Cultural Symbols in Cultural and Creative Designs——Guizhou Traditional Theater Masks as an Example

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面具是贵州传统戏剧的重要组成部分,传统戏剧面具的制作技艺也被列为贵州省非物质文化遗产加以保护和传承.近年来,针对贵州传统戏剧面具进行设计的文创产品不断被提及,然而,时至今日并未在市场上见到广受追捧和喜爱的贵州面具文创.因此,开展对传统戏剧面具在现代设计中的运用的研究很有必要.深挖面具背后的文化内涵,针对市场群体进行有区别地开发文创产品,是贵州传统戏剧面具走向"活化"的必由之路.
Masks are an important part of Guizhou's traditional theater,and the production techniques of traditional theater masks have been listed as intangible cultural heritage of Guizhou Province for protection and inheritance. In recent years,cultural and creative products designed for Guizhou's traditional theater masks have been constantly mentioned,However,we have not seen the widely sought after and beloved Guizhou mask cultural and creative products in the market so far. Therefore,it is necessary to carry out research on the use of traditional theater masks in modern design. Digging deep into the cultural connotation behind the masks,and developing cultural and creative products differently for the market groups is the way for Guizhou traditional theatrical masks to be "revitalized".

guizhounuo maskcultural and creative products

赵漫

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四川文化传媒职业学院 设计与媒体艺术学院,四川 成都 611230

贵州 傩面具 文创产品

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(22)