Artistic Expression and Commercial Value of Traditional Cultural Symbols in Cultural and Creative Designs——Guizhou Traditional Theater Masks as an Example
Masks are an important part of Guizhou's traditional theater,and the production techniques of traditional theater masks have been listed as intangible cultural heritage of Guizhou Province for protection and inheritance. In recent years,cultural and creative products designed for Guizhou's traditional theater masks have been constantly mentioned,However,we have not seen the widely sought after and beloved Guizhou mask cultural and creative products in the market so far. Therefore,it is necessary to carry out research on the use of traditional theater masks in modern design. Digging deep into the cultural connotation behind the masks,and developing cultural and creative products differently for the market groups is the way for Guizhou traditional theatrical masks to be "revitalized".