As the modernization and informatization of education continue to deepen,intelligent educational equipment as a product of the fusion of technology and design affects the teaching effect and students' learning experience. This article discusses the importance of CMF (color,material,surface treatment process) design of intelligent educational equipment in the industrial design process of enterprises,and how it significantly affects the user's emotional cognitive experience of the product. The article firstly provides an overview of the current situation of intelligent educational equipment and CMF design,secondly analyzes the correlation between emotional cognition theory and CMF design in depth and introduces relevant emotional cognition measurement methods,finally establishes the connection between users' emotional needs and CMF design elements through semantic differential method,and proposes a set of systematic CMF design process for intelligent educational equipment.