This study focuses on the innovative strategy of product design in the background of digital intelligence,with the aim of improving design efficiency,improving user experience,and promoting industrial upgrading and market competitiveness. Through a comprehensive literature review and case analysis,this study deeply discusses the practical application and future trend of digital intelligence technologies such as artificial intelligence,big data and Internet of Things in product design. This study examined the impact of digital intelligence techniques on design thinking,methodology,and practice. The research results show that digital intelligence technology can significantly enhance the efficiency and innovation of design work,and realize personalized product customization and intelligent manufacturing through user participation and data-driven design methods. In addition,the integration of technologies and interdisciplinary collaboration opens up a new path for design innovation.
digital intelligenceproduct designinnovation strategy