Research on the Development of Regional Public Brand Design of Agricultural Products under the Background of Rural Revitalization——Take Yiwu Brown Sugar as an Example
Under the background of China's active rural revitalization strategy,the construction of regional public brands of agricultural products is of great significance to the development of this industry,and is an important measure to promote the upgrading of rural industry. This paper discusses the important role of agricultural regional public brand in the rural revitalization,yiwu brown sugar as the research object,analyze the present situation and existing problems,and puts forward the building perfect brand visual image,fusion of local culture,strengthen regional brand cooperation and optimize the scene of design development strategy,emphasize the brand design in yiwu brown sugar market competitiveness and cultural influence. By creating a unified brand visual image,designing the corresponding product packaging and doing a good job in local culture publicity,help Yiwu brown sugar to form a regional public brand of characteristic agricultural products,and help rural revitalization.
rural revitalizationregional public brand designyiwu brown sugarbrand visual image
维普
万方数据
