With the rapid development of artificial intelligence technology,its application in various industries has gradually deepened,especially in the field of cultural creativity and design. This paper explores the trends in the convergence of creative design and artificial intelligence technology and its development potential through the method of literature review and case analysis. The study found that artificial intelligence technology can provide personalized design suggestions,optimize the design process,and enhance the interactive and experiential nature of the design work,thereby promoting the innovation and upgrading of cultural and creative products.