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元宇宙国潮文化的虚拟数字人设计与应用研究

Study on the Design and Application of Virtual Digital People in the Meta-Universe Chinese Trend Culture

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元宇宙发展热潮为当下传播创造了新的空间和发展可能性,虚拟数字人作为实现元宇宙建设基础的构成要素对我国文化传播与国际竞争有着重要作用.本文通过对现有虚拟数字人产业调研分析,以及从动画人物形象发展为源头,引出现今国内虚拟数字人所面临的问题;其次以国潮文化的兴起为切入点,介绍发展国潮虚拟数字人在元宇宙背景下的重要性.从中国历史元素与现有优秀国潮虚拟数字人为案例,对国潮虚拟数字人构成要素进行美学思考;最后引申国潮虚拟数字人在新媒体时代下的应用场景以及应用价值,为后续国内虚拟数字人发展、实践应用引发思考和提供借鉴.
The development boom of the meta-universe has created a new space and development possibility for current communication. As a component of the construction foundation of the meta-universe,virtual digital human plays an essential role in China's cultural communication and international competition. Through the investigation and analysis of the existing virtual digital human industry,and from the development of animation characters as the source,this paper leads to the problems faced by the current domestic virtual digital human. Secondly,it introduces the importance of developing the virtual digital human in the meta universe with the rise of the national tide culture as the starting point. From the historical elements of China and the existing excellent cases of Chinese trend virtual digital human,the aesthetic consideration of the elements of Chinese trend virtual digital human is carried out. Finally,the application scenarios and application value of Chinese trend virtual digital people in the modern media era are introduced,which will trigger thinking and provide reference for the subsequent development and practical application of domestic virtual digital people.

chinese trenddigital humanmetaversevirtual aesthetics

张栩宁

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河北大学 中央兰开夏传媒与创意学院,河北 保定 071002

国潮 数字人 元宇宙 虚拟美学

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(22)