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基于情感化的咖啡包装设计研究

Research on Emotional based Coffee Packaging Design

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包装设计给消费者带来的情感需求是促进产品销售的重要手段.优秀的咖啡包装设计不但能使消费者愿意接受这款咖啡,更能体验到咖啡包装背后蕴含的情感魅力,使消费者在情感上获得较高的满足和较好的情感反馈.本文主要通过情感化设计的三层次来探究咖啡包装的设计思路.
The emotional needs brought by packaging design to consumers are an important means of promoting product sales. Excellent coffee packaging design not only makes consumers willing to accept this coffee,but also allows them to experience the emotional charm behind the coffee packaging,resulting in higher emotional satisfaction and better emotional feedback for consumers. This article mainly explores the design ideas of coffee packaging through the three levels of emotional design.

packaging designcoffeeemotional design

沈天慧

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南京理工大学,江苏 南京 210000

包装设计 咖啡 情感化设计

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(22)