With the increase of national confidence and the rise of China-Chic,the new Chinese baking brand has gradually become the new favorite of the market.However,in the design of similar brands,there is serious homogenization and a lack of designs with unique visual symbols,which affects consumers' purchasing desire and the dissemination of China's excellent traditional culture.Therefore,starting from the new Chinese elements,this article explores the specific application and dissemination channels of new Chinese elements in baking brand design through case analysis and market research,providing valuable references for the discovery of baking brands and enhancing the influence of traditional Chinese culture in China.
关键词
品牌设计/新中式/烘焙糕点/品牌竞争力
Key words
brand design/new chinese style/baking pastries/brand competitiveness
万方数据