Liquor is an important symbol of the traditional etiquette culture,the cultural heritage is very profound,the consumer groups are very wide,the development prospect is obvious to all. Under the influence of prohibition and other factors,the market share of liquor is reduced to a certain extent. In view of this phenomenon,liquor packaging enterprises take the packaging design as the entry point and expand the consumption market by optimizing the packaging design,so as to better guarantee the sales volume of liquor. Today,liquor packaging design form,structure innovation,liquor packaging culture connotation also improve effectively,but there are some deficiencies of standardized design,the follow-up need to further optimize liquor packaging design,to ensure that the packaging more attractive to consumers,liquor packaging enterprise visibility can also obtain effective promotion.
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