The Application of Nomadic Elements in Coffee Brand Design——Taking the"Huan Yu You Mu"Coffee Design Studio as an Example
This paper takes the"Huan Yu You Mu"coffee design studio as an Example to analyze and elaborate on the application of nomadic elements in coffee brand design.By combining nomadic culture with coffee brands,it explores the potential of traditional culture to empower Chinese specialty coffee brands.The study delves into the application of Kazakh nomadic elements in various aspects of brand design,including packaging,product design,apparel design,interior design,and cultural and creative design.This research provides new insights and references for the application of nomadic elements in brand design,promoting traditional nomadic culture in northern China through creatively localized coffee.
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