This article takes the cultural and creative products of Yungang Grottoes as the research object,aiming to explore their innovative design path through the construction of multi-dimensional consumption scenarios.By using literature review and field investigation methods,the current situation of cultural and creative design in Yungang Grottoes was first sorted out,and market demand and consumer preferences were analyzed in depth.On this basis,using scenario based thinking,diversified consumption scenarios were constructed from dimensions such as physical space,time,social interaction,personalization and customization,emotions and culture.Based on the characteristics of different scenarios,plan diversified cultural and creative product solutions such as deep cultural products,portable souvenirs,practical tools,art collections,co branded products,and digital products.The research conclusion shows that the introduction of multi-dimensional consumption scenarios helps to enhance user experience,strengthen cultural identity,promote the modern inheritance and innovative development of Yungang Grottoes culture,and provide new ideas for the precise development and market expansion of cultural and creative products.
关键词
云冈石窟/文创设计/多维度消费场景/文化传承/创新发展
Key words
yungang grottoes/cultural and creative design/multidimensional consumption scenarios/cultural inheritance/innovation-driven development
维普
万方数据