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基于赣南客家文化IP形象设计与应用研究

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互联网虽然极大地方便了信息的获取,但也使得本土优秀文化面临更激烈的竞争.文化IP的创意设计能深入挖掘并展现客家文化的价值,同时促进传统文化与现代生活的无缝对接,提炼并融入客家文化的核心要素,利用创新设计手段赋予产品新的价值.对于客家文化中较为晦涩的内容,采用多样的手法使之更加通俗易懂,让更多人领略到客家文化的魅力,从而推动其传承与发展.
Research on Design and Application of IP Image based on Hakka People Culture
Although the Internet greatly facilitates the access to information,but also makes the local excellent culture face more intense competition.The creative design of cultural IP can tap into and demonstrate the value of Hakka people culture,and at the same time promote a seamless interface between traditional culture and modern life,refining and integrating the core elements of Hakka people culture,the use of innovative design means to endow products with new value.For the more obscure content in Hakka people culture,we use a variety of methods to make it more accessible,so that more people appreciate the charm of Hakka people culture,thus promoting its heritage and development.

gannan hakka people cultureip imageimage design

王孟璇、李佳

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江西应用技术职业学院,江西 赣州 341000

赣南客家文化 IP形象 形象设计

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(23)