鞋类工艺与设计2024,Vol.4Issue(23) :62-64.DOI:10.3969/j.issn.2096-3793.2024-23-021

绿色设计理念下的现代月饼包装设计反思

Reflection on Modern Mooncake Packaging Design under the Concept of Green Design

闫静静
鞋类工艺与设计2024,Vol.4Issue(23) :62-64.DOI:10.3969/j.issn.2096-3793.2024-23-021

绿色设计理念下的现代月饼包装设计反思

Reflection on Modern Mooncake Packaging Design under the Concept of Green Design

闫静静1
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作者信息

  • 1. 兰州财经大学,甘肃 兰州 730000
  • 折叠

摘要

随着经济的日益发展及社会的不断更迭,同类月饼包装的商家为了增加销售在包装上大做文章,甚至里面还会放置红酒、茶叶等其他物品,近年来又以文创为背景,开发高端月饼礼盒.造成了商品被过度包装.基于这一现象,笔者通过案例分析法、田野考察法,以绿色设计理念为理论基础,分析当下市面上月饼包装所存在的问题,从包装材料的选取、结构的简化、视觉符号创新及设计形式探索这几个角度出发解决这一问题,达到绿色发展的效应.

Abstract

With the increasing development of the economy and the continuous change of society,similar mooncake packaging businesses in order to increase sales in the packaging,and even placed red wine,tea and other items,in recent years,and cultural creation as the background,the development of high-end mooncake gift boxes.Resulting in excessive packaging of goods.Based on this phenomenon,this paper takes the concept of green design as the theoretical basis,analyzes the problems existing in the current market of mooncake packaging,and tries to solve this problem from the perspectives of the selection of packaging materials,the simplification of structure,the innovation of visual symbols and the exploration of design forms,so as to achieve the effect of green development.

关键词

月饼包装设计/过度包装/绿色设计

Key words

mooncake packaging design/excessive packaging/green design

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出版年

2024
鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
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