首页|传统视觉符号与旅游文创产品设计的融合研究

传统视觉符号与旅游文创产品设计的融合研究

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在政策促进、需求拉动和供给创新等因素综合推动下,我国文旅消费持续升温.面对科技赋能带来的文旅新业态,要不断提升文旅产品和服务供给水平.中国传统视觉符号,通过现代设计的提炼与重构,能够在旅游文创产品中焕发出新的生命力.本文揭示了传统视觉符号在旅游文创产品设计中的重要价值与潜力,为传统文化的创新性传承与现代设计的融合发展提供了探索与启示.
Research on the Integration of Traditional Visual Symbols and Tourism Cultural and Creative Product Design
Under the comprehensive promotion of policy promotion,demand driving and supply innovation,China's cultural and tourism consumption continues to heat up.In the face of the new forms of cultural tourism brought by technology,we should continuously improve the supply level of cultural tourism products and services.Chinese traditional visual symbols,through the refinement and reconstruction of modern design,can glow with new vitality in the tourism cultural and creative products.This paper reveals the important value and potential of traditional visual symbols in the design of tourism cultural and creative products,and provides exploration and inspiration for the innovative inheritance of traditional culture and the integrated development of modern design.

visual symbolscultural and creative productscultural communication

赵飞、江韶华

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沈阳师范大学,辽宁 沈阳 110034

视觉符号 文创产品 文化传播

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(23)