Under the comprehensive promotion of policy promotion,demand driving and supply innovation,China's cultural and tourism consumption continues to heat up.In the face of the new forms of cultural tourism brought by technology,we should continuously improve the supply level of cultural tourism products and services.Chinese traditional visual symbols,through the refinement and reconstruction of modern design,can glow with new vitality in the tourism cultural and creative products.This paper reveals the important value and potential of traditional visual symbols in the design of tourism cultural and creative products,and provides exploration and inspiration for the innovative inheritance of traditional culture and the integrated development of modern design.
关键词
视觉符号/文创产品/文化传播
Key words
visual symbols/cultural and creative products/cultural communication
维普
万方数据