Guizhou province is located in the southwest region of China,with rich geographical and folk custom resources.In recent years,with the rapid development of tourism,Guizhou's tourism market has gradually become a popular destination for domestic and foreign tourists.However,the brand image of Guizhou cultural tourism has not yet formed a unified and distinctive feature,which limits its competitiveness in the tourism market.Therefore,this study aims to explore the brand image design of Guizhou cultural tourism based on geography and folk custom resources to enhance the popularity and influence of Guizhou tourism brands.
关键词
地理资源/民俗文化/文旅品牌形象设计
Key words
geographical resources/folk culture/cultural and tourism brand image design
维普
万方数据