This article focuses on the deep exploration and creative transformation of regional cultural elements in cultural and creative product design.Through meticulous field investigations and data collection,combined with digital technology,the unique connotations of regional culture are systematically explored.The research emphasizes the selection and extraction of cultural elements,transforming them into design symbols with modern aesthetics,and achieving innovative transformation through modern design concepts and technological means.This article not only enriches the cultural connotation of cultural and creative products,but also promotes the dynamic inheritance of culture,providing new design ideas and practical paths for the cultural and creative industry.
关键词
地域文化元素/文创产品设计/深度挖掘/创意转化
Key words
regional cultural elements/cultural and creative product design/deep excavation/creative conversion