Design Practice of Ancient Town Tourism Cultural and Creative Products under the Rural Revitalization Strategy
In recent years,culture and tourism have continued to integrate and develop,and the public has become increasingly concerned about cultural consumption.The tourism cultural and creative industry has gradually become an important tool for shaping local tourism brands,which can play a significant role in the further development of the tourism industry.Under the strategy of rural revitalization,the tourism industry in ancient towns has ushered in new development opportunities.Strengthening the design of cultural and creative products for ancient town tourism can enhance its attractiveness to consumers,increase the added value of ancient town tourism,and provide effective support for the further development of the tourism industry.However,from the current situation of cultural and creative product design in ancient town tourism,there are still many problems such as homogenization and lack of innovation,which make it less attractive to consumers and difficult to lay a foundation for the development of ancient town tourism industry.Therefore,it is necessary to actively innovate the design of ancient town tourism cultural and creative products in the future,and create more unique tourism cultural and creative products.
rural revitalizationancient towntourism cultural and creative productsproduct design
万方数据
维普
