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基于乡村振兴背景下的武鸣沃柑包装设计

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旨在通过包装设计的形式使武鸣沃柑在现代化发展进程中更具时代性特点,提升其市场竞争力和品牌价值.在国家乡村振兴战略背景下,以武鸣地区独特的文化和地理优势为依托,深入调研了解和分析武鸣沃柑包装的现状和消费市场需求,将数据收集及分析相结合,挖掘地区的传统资源,进而结合实际案例探索适用于武鸣沃柑的包装方案.该设计方案不仅有利于提升武鸣沃柑的市场辨识度,还促进了地方文化的传承与推广.通过这一案例,展示了农产品包装设计在促进地方经济发展和文化传承中的重要作用.
Packaging Design of Wuming Tangerine under the Background of Rural Revitalization
It aims to make Wuming Tangerine more contemporary in the process of modern development through the form of packaging design,and enhance its market competitiveness and brand value.Under the background of the national rural revitalization strategy,based on the unique cultural and geographical advantages of Wuming region,the paper deeply investigated,understood and analyzed the current situation and consumer market demand of Wuming Tangeran packaging,combined the data collection and analysis,tapped the traditional resources of the region,and then explored the packaging scheme suitable for Wuming Tangeran with actual cases.The design scheme not only helps to improve the market recognition of Wuming Mandarin,but also promotes the inheritance and promotion of local culture.Through this case,it shows the important role of agricultural packaging design in promoting local economic development and cultural inheritance.

wuming tangerine packagingrural revitalizationpackaging design

潘庆玲

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广西师范大学设计学院,广西 桂林 541006

武鸣沃柑 乡村振兴 包装设计

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(23)