In the context of rural revitalization,carrying out fashionable design of non heritage cultural and creative products is conducive to improving the design quality of non heritage cultural and creative products in China and promoting the development process of rural economy.However,there are still various problems in the current situation of fashionable design of non heritage cultural and creative products in China,including insufficient fashion innovation,single design methods,and few intangible cultural heritage elements.Therefore,Chinese designers should deeply explore the core of rural culture,closely adhere to the core to achieve fashionable interpretation,adopt traditional patterns of intangible cultural heritage,innovate cultural and creative fashion expression,establish rural cultural IP,and create fashionable non heritage cultural and creative brands.
关键词
乡村振兴/非遗文创产品/时尚化设计
Key words
rural revitalization/non legacy cultural and creative products/fashionable design