In the context of the new era,the development of creative clothing design and the use of visual communication concept can form a diversified positive influence,including enhancing the visual presentation effect of clothing design,improving the quality of the creative fashion design,etc.However,in the current situation of China's garment creative design,there are still many problems,including the single garment graphic design,the lack of innovation in modeling design and the failure to apply modern design technology.Based on this,Chinese designers should achieve graphic innovation,digital innovation,optimal modeling innovation,so as to enhance the creativity and artistry of fashion design,and achieve the ideal fashion creative design effect.