莫里斯符号学视域下利川地域文化旅游产品设计研究
Research on the Design of Cultural Tourism Products in the Lichuan Region from the Perspective of Morris Semiotics
刘晋江1
作者信息
- 1. 湖北民族大学,湖北 恩施 445400
- 折叠
摘要
文旅融合的背景下,文化创意产品作为文化和旅游的结合点,其重要性日益凸显.利川作为"中国优秀旅游城市",为文创产品的发展提供了条件.但现有的旅游文创产品并未充分体现出当地的地域文化特点,并存在严重的同质化问题.本文以莫里斯符号学理论为基础,将语义学、语形学、语用学引入地域文化旅游产品设计流程,以利川腾龙洞文化的文创产品设计为例展开实践,最终让文创产品设计满足受众对地域旅游文化的解读和传播,为地域文化旅游文创产品设计提供一个新的思路.
Abstract
In the context of the integration of culture and tourism,the importance of cultural and creative products as the intersection of culture and tourism is increasingly prominent.As an"excellent tourist city in China",Lichuan has provided conditions for the development of cultural and creative products.However,existing tourism cultural and creative products do not fully reflect the local cultural characteristics and have serious homogenization problems.This article is based on Maurice's semiotic theory,introducing semantics,metaphysics,and pragmatics into the design process of regional cultural tourism products.Taking the cultural and creative product design of Lichuan Tenglongdong culture as an example,the practice is carried out to ultimately meet the audience's interpretation and dissemination of regional tourism culture,providing a new idea for the design of regional cultural tourism cultural and creative products.
关键词
符号学/地域文化/文创产品设计Key words
semiotics/regional culture/cultural and creative product design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据