In the context of the integration of culture and tourism,the importance of cultural and creative products as the intersection of culture and tourism is increasingly prominent.As an"excellent tourist city in China",Lichuan has provided conditions for the development of cultural and creative products.However,existing tourism cultural and creative products do not fully reflect the local cultural characteristics and have serious homogenization problems.This article is based on Maurice's semiotic theory,introducing semantics,metaphysics,and pragmatics into the design process of regional cultural tourism products.Taking the cultural and creative product design of Lichuan Tenglongdong culture as an example,the practice is carried out to ultimately meet the audience's interpretation and dissemination of regional tourism culture,providing a new idea for the design of regional cultural tourism cultural and creative products.
semioticsregional culturecultural and creative product design
国家科技期刊平台
NSTL
万方数据
