数字媒体背景下视觉传达设计要点及策略分析
Key Points and Strategy Analysis of Visual Communication Design in the Background of Digital Media
刘斐1
作者信息
- 1. 西安思源学院,陕西 西安 710038
- 折叠
摘要
数字媒体背景下,信息有着更为丰富的传播方式,视觉传达艺术的重要性愈发凸显.与其他传播手段相比,视觉传达艺术可呈现更完善的内容,传播内容也更为真实,其具有的优势是毋庸置疑的.但从如今的视觉传达设计情况来看,还存在不少的问题,使得设计目的难以真正达成.数字媒体赋予视觉传达设计新的发展机遇,引领设计突破局限性,从而实现创新发展.基于此,本文通过对数字媒体艺术的发展进行探究,指出数字媒体背景下视觉传达设计的特性,提出数字媒体背景下视觉传达设计的策略.
Abstract
In the context of digital media,information has a richer way of communication,and the importance of visual communication art is becoming more and more prominent.Compared with other means of communication,the visual communication art can present more perfect content,and the communication content is more real,and its advantages are beyond doubt.However,from the perspective of today's visual communication design situation,there are still many problems,making it difficult to truly achieve the design purpose.Digital media gives visual communication design new development opportunities and leads design to break through limitations,so as to realize innovative development.Based on this,this paper explores the development of digital media art,points out the characteristics of visual communication design in the background of digital media,and puts forward the strategy of visual communication design in the background of digital media.
关键词
数字媒体/视觉传达设计/创新策略Key words
digital media/visual communication design/innovation strategy引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据