系列化包装设计中的视觉艺术研究
Research on Visual Art in Serialized Packaging Design
江昕蓉1
作者信息
- 1. 湖南工业大学,湖南 株洲 412000
- 折叠
摘要
随着经济水平的不断提升,人们在购买商品时,不仅关注着商品的性能、价格,同时也关注到商品的包装,以满足人们日益增长的精神与情感需求.视觉传达设计作为一种重要的设计手段,被广泛应用于外观设计、包装设计和广告设计等领域,使消费者对产品的特征有了直观地感受,进而产生了购买欲,包装设计中的系列化设计已成为主流趋势.而将视觉艺术与系列化包装设计有机融合,不仅能够打造出具有创意的系列化包装,同时还能够达到品牌推广的作用,使展示效果以及陈列效果得到提升,进而让广告宣传更具价值.基于此,本文主要阐述了系列化包装设计的涵义,并浅谈系列化包装设计中的视觉艺术,希望能为大家带来一些启示.
Abstract
With the continuous improvement of the economic level,when people buy goods,they not only pay attention to the performance and price of the goods,but also pay attention to the packaging of the goods,in order to meet people's growing spiritual and emotional needs.As an important design means,visual communication design is widely used in the fields of appearance design,packaging design and advertising design,so that consumers intuitively feel the characteristics of the product,resulting in the desire to buy,packaging design in the series design has become the mainstream trend.The organic integration of visual art and serial packaging design can not only create a creative series of packaging,but also achieve the role of brand promotion,so that the display effect and display effect can be improved,and then make advertising more valuable.Based on this,this paper mainly expounds the meaning of serialized packaging design,and talks about the visual art of serialized packaging design,hoping to bring some enlightenment to everyone.
关键词
系列化/包装设计/视觉艺术Key words
serialization/packaging design/visual arts引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据