This paper analyzes the innovative strategies of digital media art in advertising creation.With its unique characteristics of virtuality,interactivity,universality,and diversity,film and television advertising design has greatly improved its expression methods,as well as its visual effects and interactivity.At the same time,utilizing technologies such as big data and artificial intelligence enables precise delivery and personalized design.At the same time,through cross disciplinary collaboration,different cultural factors are integrated into the creation of advertisements,making them more infectious and brand effective.This not only brings vitality to the entire advertising industry,but also plays a certain promoting role in the innovation and development of advertising design.
digital mediafilm and television advertisementsadvertising designdigital media
国家科技期刊平台
NSTL
万方数据
