In the current era of rapid development of the digital economy,the rapid development of the network economy and e-commerce market,and the continuous rise of e-commerce platforms,reveal a profound transformation in consumer shopping scenarios.Especially under the influence of public health events,the significant increase in public health awareness promotes the growth of the health product market.The competitive situation in the health product market is experiencing significant intensification.In view of this,while strengthening direct interaction with consumers,the health product industry should also set higher standards for visual communication in non-contact sales models.