This paper expounds the development status of Jiangxi digital cultural tourism industry and analyzes the shortcomings of Jiangxi digital cultural tourism industry in technology,product,market and ecological development.From the four aspects of promoting the digitalization of excellent cultural resources,strengthening the construction of digital cultural content,promoting the digital innovation and application of red culture,and cultivating the new business form of the collaborative development of digital cultural tourism and ecological protection,the paper introduces the appropriate design innovation to enable the development of Jiangxi's digital cultural tourism industry with specific cases as the starting point.
design innovationjiangxi digital cultural tourism industrydevelopment path