This article takes the twelve animal heads of Old Summer Palace as the theme,exploring the use of a new personification technique in the design of surrounding cultural and creative products.By delving into the historical background,culture,and spiritual connotations of the twelve zodiac animal heads,and combining them with the spiritual concepts promoted by modern society,it injects"human soul"into cultural and creative products,aiming to make the products have vivid character traits and image characteristics.At the same time,this article combines design practice to analyze the methods and principles of anthropomorphic design around the twelve zodiac animal heads,attempting to provide a new idea and approach for inheriting and promoting the excellent spirit of the Chinese nation and the traditional excellent culture of the Chinese nation.
bronze statue of the animal head of the twelve zodiac animals in yuanmingyuanpersonificationcultural and creative productschinese nation spirit
国家科技期刊平台
NSTL
万方数据
