Research and Practice on IP Image Design of Cultural Heritage under the Background of Culture and Tourism Integration——The Case of Na Tcha Temple in Macao
In the era of cultural and tourism integration,the demand for IP image design is increasing.As one of the world cultural heritage sites,the Nezha Temple is a famous tourist attraction in Macau.This study explores and analyzes the artistic and cultural aspects of Nezha Temple,summarizes the methods for constructing cultural tourism IP images,and practices the design of the Nezha Temple IP image to convey the cultural connotations of the temple.The aim is to provide reference and support for the long-term development of Nezha Temple and the local tourism industry.
cultural tourism integrationcultural heritageip image designna tcha temple
国家科技期刊平台
NSTL
万方数据
