基于南岳寿文化的香品品牌系列包装设计研究
Research on the Packaging Design of Incense Brand Series based on Mount Nanyue's Longevity Culture
朱娱 1易文汇1
作者信息
摘要
结合南岳儒、道、佛三教合一的寿文化深厚内涵,融入香品品牌设计中,以满足当代消费者物质与精神层面的双重需求,实现地域品牌设计的商业价值与文化价值多元统一.本文首先概述了南岳特色寿文化的概念与南岳香品品牌的发展问题,分析南岳寿文化与香品品牌融合的当代价值,挖掘出南岳香品品牌设计的创新发展思路,赋予了南岳香品文化底蕴与多样艺术魅力,有效推动南岳文旅经济的融合与发展.
Abstract
Combined with the profound connotation of the longevity culture of Confucianism,Taoism and Buddhism,into the incense brand design,to meet the material and spiritual needs of contemporary consumers,and realize the unity of commercial value and cultural value of regional brand design.This article first summarizes the concept of south yue characteristic longevity culture and the development of brand,analysis of the south yue longevity culture and brand integration of contemporary value,dig out the south yue sweet brand design innovation development ideas,gives the south yue sweet longevity culture and diverse artistic charm,effectively promote south yue brigade economic integration and development.
关键词
南岳寿文化/香品/品牌设计Key words
nanyue life culture/incense products/brand design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据