Combined with the profound connotation of the longevity culture of Confucianism,Taoism and Buddhism,into the incense brand design,to meet the material and spiritual needs of contemporary consumers,and realize the unity of commercial value and cultural value of regional brand design.This article first summarizes the concept of south yue characteristic longevity culture and the development of brand,analysis of the south yue longevity culture and brand integration of contemporary value,dig out the south yue sweet brand design innovation development ideas,gives the south yue sweet longevity culture and diverse artistic charm,effectively promote south yue brigade economic integration and development.