基于药食同源理念下中药茶饮品牌形象设计探究
Research on the Brand Image Design of Chinese Medicine Tea based on the Concept of Medicine and Food
伍惠安1
作者信息
- 1. 广州华夏职业学院,广东 广州 510935
- 折叠
摘要
基于以人民为中心的发展思想下,随着多维度、可持续地保障人民健康的健康中国战略的制定和稳步实施,中医药大健康成为当下人们热衷的话题,而作为"始于神农时代,闻于周公时期"的世界茶文化的发源地,我国对茶饮的研究传承已久,其药食同源的核心理念在如今的时代与中医药大健康完美融合,打造了中药茶饮的深厚文化底蕴.基于此背景,文本深入立足药食同源的理念,探索如何将中药茶饮的新颖品牌理念贯穿整个茶饮品牌的形象设计中,达到在新式茶饮欣欣向荣的景象之下存在着的品牌形象形式陈旧,内涵同质化倾向较重的问题,从而达到品牌形象创新的基础上,宣扬我国中医药文化,为实现中华民族伟大复兴的中国梦贡献自己的一份微薄之力.
Abstract
With the formulation and steady implementation of the Healthy China strategy of multi-dimensional and sustainable protection of people's health based on the people-centered development idea,TCM health has become a hot topic for people at present,and as"began in shennong era,smell in zhou period"the birthplace of the world tea culture,the study of tea has a long time,the core concept of medicine homology in today's era and perfect health of traditional Chinese medicine,build the Chinese medicine tea profound cultural background.Based on this background,the text deeply based on the concept of homology,explore how to traditional Chinese medicine tea of novel brand concept throughout the tea brand image design,under the new tea thriving scene of old brand image form,the connotation of homogeneity tend to heavier problems,so as to achieve the brand image on the basis of innovation of promoting culture of traditional Chinese medicine,in order to achieve the great rejuvenation of the Chinese nation the Chinese dream of a meager force.
关键词
药食同源/中药/茶饮/品牌形象设计Key words
medicine and food homology/traditional chinese medicine/tea drink/brand image design引用本文复制引用
出版年
2025
NETL
NSTL
万方数据