Marketing System Construction Strategy for Digital Operation Management Platform of High-end Equipment Manufacturing Enterprises
With the rapid development of massive data,cloud computing,artificial intelligence and other technologies,high-end equipment manufacturing enterprises are facing the pressure and opportunity to carry out the intelligent and digital transformation.This paper takes the digital operation management platform of high-end equipment manufacturing enterprises as the research object,analyzes the current status and existing problems of the operation and management of enterprises in the discrete manufacturing industry,and proposes the corresponding system architecture scheme and process optimization strategy.By building a digital operation management platform and aiming at achieving the closed-loop management during the whole process of pre-sale,in-sale and after-sale,we can get through processes such as obtaining clues,business opportunities,bidding/quotation and contract review before sale,implementing dynamic control of contract revenue and expenditure and execution during sale,and establishing a customer credit evaluation system composed of financial evaluation and other elements after sale,to provide support for market development,customer relationship management,sales management,decision-making management,and improve the core competitiveness of enterprises.
NETL
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