Research on the Nonlinear Correlation of Enterprise Digital Transformation and Customer Resource Allocation
The nonlinear correlation between enterprise digital transformation and customer resource allocation depends not only on the concentration of enterprise's own customer resource allocation,but also on the adjustment of external factors of digital transformation.Based on the perspective of customer resource concentration,the author uses the valid data of China's A-share non-financial listed enterprises from 2007 to 2021,and uses the dynamic nonlinear effect panel model to empirically test the correlation between enterprise digital transformation and customer resource allocation.The test results confirm:The process of enterprise digital transformation is accompanied by changes in the concentration of customer resources,and the nonlinear correlation between enterprise digital transformation and customer resource allocation is U-shaped.That is,when enterprises are in the initial stage of digital transformation,there are obvious signs of expanding customer resources through information collection advantages to achieve decentralized allocation of customer resources.Then they begin to enter the track of promoting the centralized allocation of customer resources by screening customer resources and integrating customer resources;In the evolution of this relationship,the level of enterprise innovation,industry competitiveness and the degree of regional marketization of the enterprise all have negative regulatory effects.This study tentatively extends the theory of resource allocation to the academic discussion of enterprise digital transformation.Through empirical tests,it outlines the U-shaped curve of the association between enterprise digital transformation and customer resource allocation from decentralized and centralized allocation of customer resources.The research conclusions are helpful to provide theoretical basis for enterprises to accelerate digital transformation and effectively allocate resources.
Digital transformationCustomer resource allocationInnovation levelIndustry competitionMarketization level
万方数据
维普
