A Discussion on the Formation Mechanism of"Double-edged Sword"Effect of Employee Creative Role Identity from the Perspective of Social Comparison Theory:An Empirical Examination Based on Tracking Survey Data
The"double-edged sword"effect of employee creative role identity arises from the coexistence of their innovative behavior effect and deviant behavior effect in the workplace.Drawing upon social comparison theory,the author constructed a research model on the"double-edged sword"effect of employee creative role identity in enterprises.Using valid data from surveys conducted at three time points among employees of high-tech enterprises,path analysis and bootstrap methods were employed to empirically examine the relationship between employee creative role identity and its"double-edged sword"effect on both innovative behavior and deviant behavior.The test confirms that:employee creative role identity of enterprise is positively correlated with innovation behaviort hrough the creative process engagement;employee creative role identity of enterprise is positively correlated with deviant behavior through the sense of psychological entitlement.The"double-edged sword"effect of employee creative role identity is moderated by the perceived prevalence of creativity,with opposite directions of moderation for high and low levels.By trying to introduce variables such as employee creative process engagement,psychological entitlement,and perception of the prevalence of creativity into the study of the positive and negative impacts of employee creative role identity on innovative behavior and deviant behavior,this study expands the application scope of social comparison theory and enriches the existing literature in the field of organizational behavior.The research conclusions can serve as a theoretical foundation for enterprises for effectively managing employee creative role identity.
Creative role identityPerceived prevalence of creativityPsychological entitlementCreative process engagementInnovative behaviorDeviant behavior
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