TOURISTS'CONSUMPTION PREFERENCE IN INDUSTRIAL HERITAGE RESORTS UNDER EXTREME WEATHER CONDITIONS BASED ON A CASE STUDY OF BEIJING'S"ONE-LINE-FOUR-MINES"AROUND JULY 31ST STORM
Under extreme weather conditions,study on tourists'consumption preference in industrial heritage resorts is of significance for effectively converting/using industrial heritage resorts,and for compensating the current insufficient research in industrial heritage resorts under extreme weather conditions.This paper,based on a case study on Mentougou's"one-line-four-mines"industrial heritage resort,Beijing city,which had undergone an extreme storm on July 31st,2023,conducts two questionnaires by means of probability proportional sampling(PPS)and random sampling,recovers 964 valid questionnaires before the storm and 1106 after.All questionnaires,verified through confidence tests,are analyzed via Robust regression,gradual regression and mechanism analysis.Prior to the storm,the tourists understand"one-line-four-mines"more,the charge is more appropriate,the policies are more supportive and the transportation is more convenient,the tourists have a higher touring preference.After the storm,tourists'touring preference aren't largely influenced by their awareness,charge standards,and recognition of touring quality,impaired transportation,but outstandingly positive by their educational degrees.In mechanism analysis,recognition of values and costs plays a key mechanism before storm,and so does recognition of risks after the storm.This paper puts forward suggestions for governments on alerting and emergency response to extreme weather,for industrial heritage resorts on making appropriate charging standards,improving touring facilities and service quality,and supplying customized services for tourist with different educational backgrounds and personalities and increasing tourists'awareness on industrial heritage and eco-environmental protection,aiming at promoting a cointegration between ecological protection and economic development in industrial heritage resorts.
extreme weatherindustrial heritage resortsconsumption preferenceecological restorationrealized values of ecological products
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