The Inheritance and Promotion of Yellow River Culture in the Era of Media Integration
Inheriting the Yellow River culture is an important means of continuous patriotism and firm cultural self-confidence.The development of media technology has provided a new way to the inheritance and promo-tion of the Yellow River culture.Focusing on the problems existing in the inheritance of the Yellow River culture,such as the collision of value concepts,intergenerational differences leading to the confusion of media communication,the virtual context impacting the mainstream positions of the Yellow River cultural narrative,the paper explores the path of the Yellow River culture inheritance in the era of the media.We should strengthen the mainstream value orientation,grasp the initiative of the melting media,use digital technology to support the spread of the Yellow River culture,enhance the leadership of the melting media to the Yellow River culture,to realize the inheritance of the Yellow River culture.
convergence mediaYellow River culturevalue of the times
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