融媒体时代黄河文化的传承与弘扬
The Inheritance and Promotion of Yellow River Culture in the Era of Media Integration
白占俊 1张志爽1
作者信息
- 1. 郑州航空工业管理学院,河南 郑州 450046
- 折叠
摘要
传承黄河文化是赓续爱国主义精神和坚定文化自信的重要手段,融媒体技术的发展对黄河文化的传承与弘扬提供了新的时代路径.围绕黄河文化传承中存在的问题,如多元文化思潮导致价值观念碰撞,代际差异导致媒介传播主体混乱,虚拟语境冲击黄河文化叙事主流阵地等问题,探究融媒体时代黄河文化传承路径.应强化主流价值导向,把握融媒体主动权,用数字技术支撑黄河文化传播,提升融媒体对黄河文化的引领性,实现黄河文化的代代传承.
Abstract
Inheriting the Yellow River culture is an important means of continuous patriotism and firm cultural self-confidence.The development of media technology has provided a new way to the inheritance and promo-tion of the Yellow River culture.Focusing on the problems existing in the inheritance of the Yellow River culture,such as the collision of value concepts,intergenerational differences leading to the confusion of media communication,the virtual context impacting the mainstream positions of the Yellow River cultural narrative,the paper explores the path of the Yellow River culture inheritance in the era of the media.We should strengthen the mainstream value orientation,grasp the initiative of the melting media,use digital technology to support the spread of the Yellow River culture,enhance the leadership of the melting media to the Yellow River culture,to realize the inheritance of the Yellow River culture.
关键词
融媒体/黄河文化/时代价值Key words
convergence media/Yellow River culture/value of the times引用本文复制引用
出版年
2024
NETL
NSTL
万方数据