In the era of new media,the inheritance and dissemination of intangible cultural heritage are facing new opportunities and challenges.As an important part of China's intangible cultural heritage,traditional papermaking technology urgently needs innovation in its inheritance and dissemination.This paper analyzes the influence of new media environment on non-genetic inheritance and transmission,puts forward innovative strategies for traditional papermaking process non-genetic inheritance and cultural transmission,including digital protection and recording,online learning platform construction,inheritor training mode innovation,content innovation,platform innovation,form innovation,etc.,and discusses the path of industrialization development of traditional papermaking process.Such as e-commerce platform operation,cultural and creative product development,experience economy model exploration,brand operation,etc.,in order to provide reference and reference for the inheritance and development of traditional papermaking process.
关键词
新媒体/传统造纸工艺/非遗传承/文化传播/创新策略
Key words
new media/traditional papermaking process/not inherited/cultural dissemination/innovation strategy
维普
万方数据