With the vigorous development of "Internet+" technology,pulp and paper enterprises' management model innovation,competitive advantage enhancement and strategic transformation all need to rely on Internet technology,which has been transformed from an auxiliary tool for enterprise development to an indispensable resource for enterprise management and operation. In this regard,this paper sorts out the difficulties facing the management innovation of pulp and paper enterprises at the present stage,analyzes the influence of "Internet+" technology on the management ability and advantages of pulp and paper enterprises,and explores the path and measures to promote the management innovation of pulp and paper enterprises with the support of "Internet+" technology. It is proposed to build intelligent factories to simplify process management,build e-commerce marketing platforms to optimize economic management,rely on the Internet to innovate service management,etc.,in order to promote the innovation of pulp and paper enterprise management mode in the Internet era and achieve long-term and stable development.
关键词
"互联网+"/制浆造纸/企业管理/困境/创新路径
Key words
"Internet+"/pulp and paper making/enterprise management/dilemma/innovation path
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