The traditional handicraft of ancient papermaking is a very valuable cultural heritage and artistic resources in China,which shows the diligence and wisdom of the working people in ancient China to the society and even the world. With the development of new media technology,digital information dissemination of traditional handicrafts has become a general trend,and the influence of new media environment on traditional handicrafts has broken through the cultural level and penetrated into the industrial chain level of cultural production,circulation and consumption. Based on this,the paper analyzes various problems existing in the development of traditional handicraft industry of ancient papermaking under the new media environment,explores the value implications of inheriting and innovating traditional handicraft industry of ancient papermaking under the background of the new era,and puts forward innovative development strategies of traditional handicraft industry of ancient papermaking. To help the traditional handicraft industry of ancient papermaking actively adapt to the environment of the new media era and obtain long-term and stable development.
关键词
新媒体/古法造纸/传统手工艺/数字化/创新发展
Key words
new media/ancient papermaking/traditional handicrafts/digitization/innovative development
维普
万方数据