首页|焕新?多元?聚合:原创文化类视频的发展进路

焕新?多元?聚合:原创文化类视频的发展进路

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近年来,泛娱乐化视频大肆宣扬快餐文化,鼓吹"饭圈"文化,造成社会性娱乐狂欢、无底线审丑等不良风气,不断侵蚀大众的精神世界.在此背景下,原创文化类视频持续发力,一大批立足历史人文题材的"现象级"视频节目,凭借年轻态多元表达激活文化,文化焕新赋能文化新内涵,优化传播路径,赓续文化基因,以时尚化、现代化、经典化面貌扭转中华传统文化在大众心中的刻板印象.这一文化复兴热潮的掀起,有效纾解了大众的文化焦虑,为全媒体时代原创文化类视频创作与传播提供了发展新进路.
Revitalization ? Diversity ? Aggregation:The Development Path of Original Cultural Videos
In recent years,pan-entertainment videos have hyped fast food culture and advocated"fan culture",resulting in the unhealthy atmosphere of social entertainment carnival and bottomless ugliness appreciation,which has continuously eroded the spiritual world of the public.In this context,original cultural videos continue to exert their strength,and a large number of"phenomenon-level"video programs based on historical and humanistic themes,with the help of young and diverse expressions,activate culture,revitalize culture and empower new cultural connotations,optimize communication paths,continue cultural genes,and reverse the stereotype of Chinese traditional culture in the hearts of the public with a fashionable,modern and classic look.The upsurge of cultural revival has effectively relieved the public's cultural anxiety and provided a new way for the creation and dissemination of original cultural videos in the all-media era.

original cultural videoscultural revitalizationmultiple expressionsresource aggregationcommunication optimization

高文、冯翔龙

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湖南工业大学 文学与新闻传播学院,湖南 株洲 412007

原创文化类视频 文化焕新 多元表达 资源聚合 传播优化

湖南省社会科学基金重点项目湖南省普通高等学校教学改革研究项目

23ZDB026HNJG-2022-0835

2024

湖南工业大学学报(社会科学版)
湖南工业大学

湖南工业大学学报(社会科学版)

CHSSCD
影响因子:0.238
ISSN:1674-117X
年,卷(期):2024.29(2)
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