The Level Measurement and Driving Factors of Integration Development of Health Industry and Tourism Industry in Zaozhuang City
Based on the economic development needs of cultivating and strengthening the characteristic cultural and tourism healthcare industry in Zaozhuang City,Shandong Province,this study uses the coupled coordination degree model to quantita-tively evaluate the quality of integration and evolutionary characteristics of the health industry and tourism industry in Zaozhuang from 2013 to 2022,and identifies the influencing factors of integration through Tobit regression analysis.The study found that the integrated development of tourism industry and health industry in Zaozhuang was characterized by a relatively high level and rapid rise,and the coupling coordination level of the two increased from moderate imbalance to good coordination during 2013-2022,but they were vulnerable to the influence of external environment,relatively fragile and lack of toughness;in addi-tion,industrial structure,macro policy,market supply and market demand played a significant role in promoting the integrat-ed development of health industry and tourism industry in Zaozhuang.
integration of health industry and tourism industrycoordination of couplingmotivation factors
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